Independent Projects
|Independent Product & Digital Experience Consultant
Lagos, Nigeria
Summary
Independently lead digital product and e-commerce projects from concept through implementation and optimization, combining Product Management, WordPress/WooCommerce, web design, SEO, customer experience, and AI-powered problem solving to create practical, user-focused digital experiences.
Highlights
- Conducted market and competitor research to uncover customer needs and product opportunities.
- Prioritized product features and developed MVP strategies using Agile principles. - Created user stories, acceptance criteria, and product requirement documentation.
- Developed product roadmaps and go-to-market strategies aligned with business objectives.
Focus on creating practical digital experiences that balance customer needs, business objectives, usability, search visibility, and technical constraints.
Manage projects independently from idea and planning through implementation, testing, optimization, and continuous improvement.
Use AI tools as a research, learning, troubleshooting, and productivity partner to accelerate problem-solving, challenge assumptions, and improve execution.
Apply Product Management practices including problem definition, prioritization, user stories, acceptance criteria, MVP thinking, product documentation, and iterative delivery.
Identify usability and technical issues, investigate root causes, test solutions, and continuously improve digital experiences across desktop and mobile.
Apply SEO principles to improve website discoverability through keyword and keyphrase optimization, SEO titles, meta descriptions, category content, and search-engine indexing.
Build and optimize WordPress and WooCommerce websites, including site structure, product and category organization, responsive design, customer journeys, and website management.
Develop and manage digital product and e-commerce projects, combining product thinking, web design, WordPress, WooCommerce, SEO, and customer experience.